How we worked with Adriane to relaunch their brand and jewelry business website in Houston, TX




Web Development / Branding


Brand Development, Graphic Design, Web Development, Analytics, & Digital Marketing

We developed a completely reimagined brand and website for a classically trained jeweler and artist resulting in an over 1000% increase in sales year over year.

The Challenge

The ARW was facing a branding challenge. The artist and proprietor, Adriane, was known for their metaphysical jewelry design. Since their initial launch they were trained in a number of other metaphysical modalities and needed a brand that was wholly inclusive of this education.

In addition, their old website was clunky, difficult to update and generated very few sales. Given the wealth of talent and experience garnered by the owner, they needed a site that would inform and amaze potential clients and entice them to buy.

The Solution

We started our process by fully understanding Adriane’s vision of our goals. Next, we honed in on their target market, to understand what is currently in the landscape. By combining their work with flower essences, fine jewelry and other healing modalities we were able to create a unified brand that captured the essence of each while working together harmoniously.

Based on the data we gathered, we developed a completely new website from the ground up. With the WordPress content management system as our base, we customized the site according to our branding guide. The easily navigable menu, filtered product categories and contact forms give potential clients the ability to buy, ask questions or schedule consultations anytime. Every so often, Adriane reaches out to tell us about sales made while they sleep.

Our completely custom website design was built by leveraging our development process which includes:

Logo & Branding Design
Website Wireframe Design
Website Prototype Development
Responsive Web Design
Quality Assurance
Website Launch

The Results

1000% increase in online sales year over year
Best Sales Month Ever 2 Months After Launch
Responsive Website Design
Google Site Speed Optimization: 98% Mobile and 100% Desktop

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