It’s time to give your business a reputation boost! This means positive reviews. The more, the better.
Would you rather go to a 3-star restaurant that is littered with posts of dissatisfaction or a 4.8-star food joint with glowing reviews?
If you don’t like taking chances on your dinner, then you’d probably choose the place with the best reviews. You found it online and read some great and verified reviews.
A local consumer reviews survey says that at least 87% of customers trust online reviews just as much as personal recommendations.
Reviews will not only increase conversions by 18%, but they will also drive your search rankings up.
Improving your online reputation is a vote of trust from consumers, a boost in rankings, and increased conversions. It’s a win-win-win for you.
Now that you are aware of the significance, it’s time to learn the process.
Claim Your Business Profile on All Top Review Sites
The first step is to stake your claim on your business profile on these review sites.
Hubspot has a fantastic list of 31 review sites. These include Better Business Bureau, Yelp, TripAdvisor, Google My Business reviews, and Amazon.
It helps to prioritize which ones will help give you the best value.
Choose the ones best for the industry your business fits in. Zillow is great for housing, but if you own a restaurant, then go with Tripadvisor.
Check with your customer service or any onboarding reports to track how your customers have found you through ant consumer review sites if there are any.
If there isn’t anything that will help, stick with the basics. These are Google Reviews as they will show up with your Google My Business page. It will also show your star rating. Facebook is also useful as people can leave a review and also star ratings.
Yelp is great for pretty much all local businesses who want to mark their spot on the map. Google and Facebook make the review process easy as a customer can drop their rating and review on your business page.
If you use Yelp, you’ll have to claim your listing. Do this by entering your business name and address.
If for some reason, you aren’t listed, you can create your listing. Yep will take some time to moderate and verify your business. Once done, they’ll send an email, and then you’ll be ready to go.
Why is this verification necessary?
After verifying, you’ll be able to edit business information, and it will allow you to respond to any user reviews.
Once all this is done, now comes the process of building up and even maintaining your online reputation.
How to Get More Reviews
If you have a system in place, then getting reviews can be relatively easy. You can collect reviews by just asking! You’ll need to do the following:
- Collect any positive reviews using review-prompting widgets, email signatures, or email autoresponders. Give them a reason or incentive to leave a review.
- Make sure you resolve any negative reviews by directly lower-star reviews to your customer service department.
Studies have shown that reviews influence your consumers. The more quality and positive reviews, the better chance you’ll have at convincing customers that spending their hard-earning money at your business is best.
Be sure to display these reviews on your website.