Currently, there are 1.7 billion websites online. And the number keeps climbing every day.
Your website is but one of them, no matter how amazing it might be.
And with 2020 being such a wild world for everyone, you may think a website redesign is the last thing you need.
However, 2020 should be the year you prioritize your website and its cosmetic features, not to mention its usability. In this blog post, we’re here to tell you why you should be considering a facelift for your website.
Read on for more information on why 2020 is the year your site gets a glow up.
1. Due to Coronavirus, More Business Is Moving Online
The Novel Coronavirus pandemic took over the entire world in 2020. As such, we’re all moving into a new way of thinking and redesigning how we operate and interact with each other. With a vaccine still in the future, we’re moving into a world that’s completely socially distanced.
That means that your website is incredibly important right now. You can no longer rely on networking or walk-ins to be a large part of your clientele.
Instead, your website is now your calling card. And depending on the service you perform, it may function as a way for you to address user needs or to do business.
As such, your website needs to be in tip-top shape. That means it not only needs to look clean, but it needs to be up-to-date and best equipped to help users who own a variety of devices which they will be using to access your site.
2020 is the year of working from home and moving into virtual spaces. As such, your website is now the central feature of your business.
2. You’re Not Generating Sales or Leads
Are you having a hard time landing clients? Of course, that could be for a variety of reasons, but we do know that website design helps drive sales and people expressing interest in your product or service.
If your website looks outdated or unprofessional, you’ll lose many clients immediately. A website design that seems stuck in the ’90s makes people want to immediately click off; how will they trust that someone who can’t invest in website design will handle whatever service or product they’re interested in?
Additionally, a website design that looks sleek and professional indicates that your firm or company is sleek and professional. While a website makeover won’t change your entire company’s ethos or fix all of its problems overnight, it will motivate more people to click on your links and possibly work with you.
3. Your Site Isn’t Responsive, or Mobile Friendly
A website in 2020 needs to be responsive. And frankly, if your site isn’t responsive, then you’re already losing business. If you don’t know what a responsive site is, then you definitely need to be getting your website overhauled immediately.
You likely already know that a good portion of people uses the Internet on a variety of devices. And it’s likely that you do the same. You’ve probably also noticed that sites look different when accessing them from your iPad than from your phone; which is where responsive sites come in.
Your site should be coded in such a way that visitors can access it from all devices, and use it to its full potential. Having a site that only accepts users on a computer, for example, is incredibly dated in 2020. As such, you’ll want to be sure it is fully accessible to everyone who navigates it, and that your site “recognizes” what device they’re coming in on.
4. You’re Not Getting High Ranking Search Engine Results
Believe it or not, your website design matters here, as does who designed it. Your website should be ranking high up in search engine results, and shouldn’t be dragging at the bottom of Google. If you designed the site yourself, you might find that you’re on page 5 or 6 of Google page search results, when you really want to be on page 1.
Having someone who not only knows how to design websites but also knows about branding and SEO, is hugely important for your site makeover. With a company who knows what they’re doing, you could see your ranking spike with a website makeover.
5. You’re Using a Service with Limited Pageviews
In the genesis of your company, you may have gone with using a free or very cheap website that you designed yourself. While this may serve its purpose in the short-term, if you want to attract clients, you need a site that allows for far more traffic.
Many of these free or cheap web services cut you off after so many page views, or make it difficult to navigate. Or, they have limited capabilities that can make the page not look as aesthetically pleasing or appear trustworthy.
Do I Need a Website Redesign for 2020?
If the question even enters your mind, then we’d wager that you do need a website redesign for 2020. Remember, not all website design services are created equally, and your best bet is to go with one that includes branding and marketing. That way, you can ensure that you reach your full potential.
You never know how much further you could go by simply giving your site a reboot. If you’re ready to talk to us today about how we can make your website shine, contact us now. We can help you reach your full online potential.